Our logo is our most important and recognizable asset. That is why it is extremely valuable and we protect it very carefully. Take the time to think about how you will apply it to your needs, taking into account the very important brand guidelines mentioned in the .pdf file “brand guidelines.” You can also see examples of appropriate use in our catalogs, advertising brochures, and official social media channels.
Choosing the right logo is easy. If you want to refer to the KRAUSMANN® brand in general, you should use the “GENERAL” logo. If you want to refer to power tools, you should use the “POWER TOOLS” logo, if you want to refer to hand tools/accessories, you should use the “DYNAMIC TOOLS” logo, and if you want to refer to household items, you should use the “HOME SOLUTIONS” logo.
If you intend to place the logo on a white or light-colored surface, then select “on a light-colored background,” while if you want to place it on a black or dark surface, then select “on a dark-colored background”.
